Hi! I'm Leena

“I am a novice marketer learning SEO and social media ads.”

“Turning Clicks into Conversions and Learners into Leaders with real world Digital Strategies & AI Tools”

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About Me

Hi, I’m Leena, a passionate and motivated beginner in digital marketing. I have a strong interest in social media, content creation, and online branding. I am currently learning key strategies such as SEO, social media marketing, and paid advertising. I enjoy analyzing trends, understanding audience behavior, and creating engaging content. I am eager to gain hands-on experience and grow my skills while contributing to impactful marketing campaigns.

SKILLS

Website Designing & Development using WordPress

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Google Ads & META ADS (PPC)

CANVA

SEARCH CONSOLE

QUALIFICATIONS

PKR JAIN SR SEC PUBLIC SCHOOL
10TH 76%
PKR JAIN SR SEC PUBLIC SCHOOL
12th (COMMERCE) 65%
DAV COLLEGE AMBALA CITY
BCOM 69%
HARTRON SKILL CENTER AMBALA CITY
Diploma in AIDED ACCOUNTING 73.33%

PROJECT

DIGITAL MARKETING

Executed a Meta Ads engagement campaign targeting digital marketing learners using video creatives and WhatsApp CTA, resulting in increased engagement and lead generation through direct conversations.

Target Audience Selection

  • Used interest-based targeting such as:
    • Digital Marketing
    • Content Marketing
    • Search Engine Marketing
    • Online Advertising
  • Further refined audience with:
    • Learning & Education interests
    • Course & Training related behavior
      👉 This ensured ads reached students and beginners looking to learn digital skills

Creative Strategy

  • Used a video-based ad creative featuring a person speaking (high engagement format)
  • Hook line: “Jiski wajah se mujhe job nahi mil rahi thi…”
    👉 Emotional + relatable hook to grab attention
  • Bright orange background for high visibility and scroll-stopping effect
  • Clear CTA: “Chat on WhatsApp” to drive direct action

Placement Optimization

  • Enabled multiple placements:
    • Instagram Reels
    • Facebook Feed
    • Stories & Reels
    • WhatsApp Status
      👉 Helped maximize reach and engagement across platforms

Ad Type & Funnel Stage

  • This was a Top-of-Funnel (TOF) Engagement Campaign
    👉 Focused on awareness + interaction rather than direct sales

Conversion Path

  • Instead of website, used WhatsApp as conversion channel
    👉 Reduced friction → users directly connect, ask questions, and convert faster

PROJECT SCREENSHOTS AND RESULTS

CANVA